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About Us

About Narrative Shift

At Narrative Shift, we specialize in empowering individuals, families, and professionals to overcome challenges tied to neurodivergence and executive functioning.

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Justine Ruotolo

Owner/LMFT, Therapist & Executive Function Coach

My Story

My name is Justine Ruotolo. I have been an ADHD/Executive Function Coach and Licensed Marriage and Family Therapist (L.M.F.T) for the past 31 years and have an intense passion for helping adolescents, parents, couples and adults embrace their diagnosis of ADHD, and understand their gifts associated with their “Creative Mindset.”

I was diagnosed at age 40, and it highlighted years of struggles that encompassed my life. It explained my childhood and teenage years being labeled stupid, lazy, procrastinator, and impulsive. These words developed a negative narrative that followed me throughout my life. We are a family with ADHD and ASD as my two children ages 37 and 34 were diagnosed very young. Remembering my own negative experiences growing up with ADHD I decided to meet my children’s diagnoses with positivity so they could seek out and develop their incredible creativity.

Over the past 18 years I have done difficult work to unblock the past and embrace my own creativity, to truly shift my narrative about how I felt about myself. After experiencing trauma, I decided to turn it into positive growth. Through this work on my narrative, I learned how to accept my life, and develop self-awareness concerning my thoughts, emotions, and behaviors. I was able to take responsibility for my actions and regulate my emotions. I am presently putting a book together which will help all clients understand their own executive function deficits and personal narratives related to their ADHD. I want to give others the guidance and resources to shift their narratives to find a way to create lives full of peace, positivity, and productivity.

Facebook-f X-twitter Instagram Linkedin-in

Justine Ruotolo

Owner/LMFT, Therapist & Executive Function Coach

My Story

My name is Justine Ruotolo. I have been an ADHD/Executive Function Coach and Licensed Marriage and Family Therapist (L.M.F.T) for the past 31 years and have an intense passion for helping adolescents, parents, couples and adults embrace their diagnosis of ADHD, and understand their gifts associated with their “Creative Mindset.”

I was diagnosed at age 40, and it highlighted years of struggles that encompassed my life. It explained my childhood and teenage years being labeled stupid, lazy, procrastinator, and impulsive. These words developed a negative narrative that followed me throughout my life. We are a family with ADHD and ASD as my two children ages 37 and 34 were diagnosed very young. Remembering my own negative experiences growing up with ADHD I decided to meet my children’s diagnoses with positivity so they could seek out and develop their incredible creativity.

Over the past 18 years I have done difficult work to unblock the past and embrace my own creativity, to truly shift my narrative about how I felt about myself. After experiencing trauma, I decided to turn it into positive growth. Through this work on my narrative, I learned how to accept my life, and develop self-awareness concerning my thoughts, emotions, and behaviors. I was able to take responsibility for my actions and regulate my emotions. I am presently putting a book together which will help all clients understand their own executive function deficits and personal narratives related to their ADHD. I want to give others the guidance and resources to shift their narratives to find a way to create lives full of peace, positivity, and productivity.

About Narrative Shift

For years, Miss ADD Coaching provided a space for individuals to navigate ADHD and executive function challenges, but the name itself created limitations. While Justine had always helped clients with organization, emotional regulation, professional growth, and overall executive functioning, the branding kept the focus too narrow. Narrative Shift was born out of the understanding that growth isn’t just about managing ADHD—it’s about shifting your narrative to embrace your strengths, overcome challenges, and step into your full potential. This transformation isn’t about leaving the past behind but about expanding the possibilities. The same expert coaching, support, and strategies remain at the heart of what we do—only now, we’re fully aligned with the mission of helping every individual rewrite their story with confidence, clarity, and purpose.

What have we achieved in helping individuals and families?”

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